Introducing Products Templates

PublishedNovember 5, 2025

UpdatedNovember 5, 2025

ForJordi Vera

To get the most out of the Imaxel editors, we will explore their functionality and first address conceptual definitions that will help us contextualize this guide.

We will start by explaining what a product, a product template, a variation, and a project are.

What is a product?

A product is what presents the characteristics of the item, regardless of the environment in which it is viewed. For example, the typical product page in any CMS, where its images, price, description, characteristics, etc., are presented to us…

Here we can see the presentation of various products in a Printspot store:

Or we can see how it is presented in a WordPress environment:

Or in any of the CMSs into which it is possible to integrate our editor.

What is a product template?

In the customized product editing environment, a product template is the definition of both the editable characteristics of the product itself and the properties that define it. Let’s look at an example.
We have a product with the following characteristics:

As we can see, there are a series of properties that are described, such as the size of the album and the available cover colors.
The moment the user wishes to select which color they want, they must access a section for that purpose: the editor.

The editor is responsible for presenting the user with the options about the product that have been defined in the template.
Therefore, the product template is the place where the characteristics of a product are defined and stored:

Following the example, there will be options that are visible to the consumer, such as the cover color, but there will be others that are not necessarily visible to the consumer, such as the size or format of the file that will be used for printing.
Imagine that this product can only be printed on a printer that only accepts PDF format. It is the responsibility of the template, therefore, to store this information:

There are many options, both visible and non-visible to the consumer, available in the templates, which allow us a maximum level of personalization by the user and exclusive compatibility with the product production or manufacturing system.

What is a variation?

Variations are different versions that a template can have.

For example, if we have a product that is for Standard Print copies:

This will have different options such as the different template sizes: 10×7, 9×13, 10×15….
These options, in turn, will have a series of characteristics that make them unique among themselves: The printing size of a 10×7 photo is not the same as the printing size of a 10×15 photo.

Therefore, each of the variations stores the necessary information for its realization.

These variations are presented in the editor as follows:

Giving the user the possibility to select the one they want.

In the example, we talk about photo sizes, but the concept of variation applies to any product characteristic we can imagine. Different types of frames for canvases, different thicknesses of a methacrylate support, different collages with different numbers of photos…

Here we can see a live example of this template in the editor.

The environment where all these options are configured is the Template Manager.